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Developing a Business Strategy to Deter Counterfeiters

  • 10.23.13
  • Monica Riva Talley
  • Inside Counsel
Monica Talley authored the recent Inside Counsel article "Developing a Business Strategy to Deter Counterfeiters." In the article, Talley outlines several steps that companies can take to minimize the impact of counterfeiting. She notes, "The companies that are most successful at anti-counterfeiting initiatives make sure their anti-counterfeiting efforts are enterprise-level undertakings, coordinated across business units. From a cultural standpoint, companies that view counterfeiters as a competitive and not just legal concern have the best chance at minimizing the impact on the bottom line."
 
Read the full article on Inside Counsel.
 

 

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