IP: Brand protection and expansion - Navigating social media and the online marketplace
- Monica Riva Talley
- Inside Counsel
Monica Riva Talley recently authored the first article of a six-part series in Inside Counsel that will explore how companies can leverage and protect intellectual property to enhance their reputations and grow the value in their brands. The article discusses enhancing and protecting a brand in response to the expansion of Internet technologies such as social media as well as mobile applications.
To read the full article, click here.