IP: Ensuring Brand Protection and Expansion With Affinity Branding
- Monica Riva Talley
Monica Riva Talley's article, "IP: Ensuring brand protection and expansion with affinity brinading," was published today by InsideCounsel. The article, which is the fifth part of a six-part series on growing brand value, focuses on affinity branding arrangements.
To read the full article, click here.