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IP: Ensuring Brand Protection and Expansion With Affinity Branding

  • 08.09.13
  • Monica Riva Talley
  • InsideCounsel

Monica Riva Talley's article, "IP: Ensuring brand protection and expansion with affinity brinading," was published today by InsideCounsel. The article, which is the fifth part of a six-part series on growing brand value, focuses on affinity branding arrangements.

To read the full article, click here.

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