IP: Protect and Expand Your Brand with Co-Branding Partnerships
- Monica Riva Talley
- Inside Counsel
In this article, Monica Talley discusses the benefits of co-branding arrangements, which involve associating a single product or service with more than one brand name or principal producer. This article is the fourth in a six-part series exploring how companies can grow the value in their brands by leveraging and protecting their intellectual property.