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IP: Protect and Expand Your Brand with Co-Branding Partnerships

  • 06.25.13
  • Monica Riva Talley
  • InsideCounsel

In this article, Monica Talley discusses the benefits of co-branding arrangements, which involve associating a single product or service with more than one brand name or principal producer. This article is the fourth in a six-part series exploring how companies can grow the value in their brands by leveraging and protecting their intellectual property.

To read the full article, click here. Read parts onetwo and three.

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