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IP: Strengthening brands and growing market value through licensing

  • 06.11.13
  • Monica Riva Talley
  • Inside Counsel

In this article, Monica Talley discusses how companies can expand and enhance the reputation of their brands through trademark licensing. This article is the third in a six-part series exploring how companies can grow the value in their brands by leveraging and protecting their intellectual property.

 To read the article, click here. Visit the following links for Part 1 and Part 2.

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