Preparing for the Launch of New Generic Top Level Domain Names (gTLDs) in 2011
- Monica Riva Talley
- Sterne, Kessler, Goldstein & Fox
On June 16, 2008 the Internet Corporation for Assigned Names and Numbers announced that it would allow an unlimited number of new gTLDs (generic top level domain names) to populate the web. Expanding on the current limited offerings of gTDLs (such as .com, .net, .org., .info, and .mobi), these new gTLDs will be comprised of virtually any possible term -- including brand names (".BRAND"), generic names (e.g., .CAR, .HOME), and city names -- opening-up the web to an infinite number of naming possibilities.
Although the process has been delayed several times, the current belief is that ICANN will begin accepting applications for these new gTLDs by July or August 2011. Download the advisory to learn more.
Monica Talley Speaks on the ICANN domain name expansion in this short video.