Mind + Muscle

technical minds + legal muscle

Bracket

dig deep

Rescuecom v. Google: Not an Open Invitation to Trademark Plaintiffs

  • 06.19.09
  • Tracy-Gene G. Durkin & Jeremy M. Klass
  • Washington Legal Foundation

The U.S. Court of Appeals for the Second Circuit recently ruled that Google’s suggestion and sale of the RESCUECOM trademark as keywords constitutes “trademark use in commerce.” The decision keeps Rescuecom’s hope of winning its trademark infringement suit against Google alive.  It also harmonizes the Second Circuit’s view of whether keying an advertisement to another’s trademark constitutes trademark use with the decisions of most other courts.  This opinion draws significant distinctions between the targeted keyword advertising alleged in Rescuecom Corp. v. Google, Inc., ---F.3d---, 2009 WL 875447 (C.A.2 (N.Y.)) and the random pop-up advertising at issue in the Second Circuit’s 2005 decision in 1-800 Contacts, Inc. v. WhenU.com, Inc. 414 F.3d 400 (2d Cir. 2005).

Sort By Media Type

Sort By Media Type
  • AlertAlert
  • BriefsBriefs
  • Comments to USPTOComments to USPTO
  • Design Patent Case DigestDesign Patent Case Digest
  • MultimediaMultimedia
  • News & ArticlesNews & Articles
  • Press ReleasePress Release
  • VideoVideo
  • WebinarWebinar
X

Unsolicited e-mails and information sent to Sterne, Kessler, Goldstein & Fox P.L.L.C. will not be considered confidential or privileged, may be disclosed to others, may not receive a response, and do not create an attorney-client relationship with Sterne Kessler.  If you are not already a client of Sterne Kessler, do not include any confidential information in this message.