The Business of the Brand
he Business of the Brand is big business. Be it a small, family-owned business or multi-national corporation, establishing a strong brand, and protecting it, is critical. Brands are built on a foundation of well-designed products and services that meet consumer needs and provide a positive user experience, as well as strong trademarks, logos and taglines. The most successful brands enjoy widespread consumer loyalty and lend themselves to expansion of the brand beyond core products and services. But as brand equity grows, so do the risks of infringement, counterfeiting and cybersquatting.
At Sterne Kessler, we offer a full suite of services to protect your valuable assets.