Training Program Receives 2012 Your Honor Award
- Sterne, Kessler, Goldstein & Fox
Sterne Kessler is the recipient of a 2012 Your Honor Award given by the Legal Marketing Association. Our entry, “The Breakfast Club” received Second Place in the "Marketing on a Shoestring – Small Firm" category. Entries in this category had to be executed entirely in-house with a budget of less than $500.
“The Breakfast Club” is a series of 30-minute business development-oriented training sessions focused on creating legal rainmakers. A legal rainmaker is well-versed in the law, a proven relationship manager and a savvy businessperson who can close a sale. Given that most attorneys are not natural rainmakers, without skill development, their chances of success narrow. To address the need for skill development, we set out to create a series of training sessions that provide the most value with the least amount of disruption to the day. From the vision “in a short period of time, learn something new and put it into action,” The Breakfast Club was born.
The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment.