Video: Emerging Markets: Opportunity, Risk, and What it Means for Brand Protection
- Monica Riva Talley
- Sterne, Kessler, Goldstein & Fox
Monica Riva Talley discusses the opportunity and risk presented by emerging markets, and what it means in terms of a global brand protection strategy. She highlights the recent shift towards investment in developing markets, explains the practice of trademark squatting still prevalent in those areas, and mentions the importance of a global brand protection strategy given the risk inherent in developing markets.
Watch the video on our YouTube channel.