Video: Trademark Licensing: What You Need to Know
- Monica Riva Talley
- Sterne, Kessler, Goldstein & Fox
Trademark licensing is the practice by which a trademark owner permits a third party to use its trademark. In this video, Monica Riva Talley explains how trademark licensing can grow the market value of your brands and generate additional revenue. She addresses the common pitfalls of licensing agreements and provides recommendations for a successful trademark licensing campaign.
Click here to watch the video.