What Trademark Filing Trends Reveal About Expected Brand Growth – and What it Means for Your Global Brand Protection Strategy
- Monica Riva Talley
- Sterne, Kessler, Goldstein & Fox
In this article, Monica Riva Talley dissects the "2013 Trademarks Report" published by Thomson Compumark. This year's report highlights the recent shift by multinational brand owners towards investment in emerging markets. Ms. Talley examines the composition of the top 10 countries with the most published trademarks, highlights the threat of counterfeiting and the importance of registering key marks, and provides in-depth analysis of the top five Classes of published trademarks worldwide.
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